Welcome to WPP Media France

At WPP Media, we build strong and lasting partnerships with our clients. Our unique approach combines human expertise with AI-based technologies, enabling us to generate bold ideas and tailor-made media strategies. This synergy accelerates our clients' growth and provides them with a distinctive advantage in an ever-evolving market. Their success is, and will always remain, our top priority.

WPP Media experts are trained to help ambitious brands fully leverage their data and technological capabilities in the age of AI. We offer our services across each of these areas to optimize every stage of the marketing journey: media and data strategy, technology architecture, advanced analytics, precise audience insights, cloud integration, and platform adoption.

At the heart of our value proposition lies Open Intelligence, the world's very first Large Marketing Model. Far more than just a data solution, it’s a true game changer. Its mission: to connect your data with that of over 350 international partners — media, retailers, technology platforms, including walled gardens — to generate actionable insights across all your channels. Open Intelligence delivers predictive marketing intelligence, beyond mere IDs, enabling you to act faster, think bigger, and achieve better results.

In a world where media is omnipresent, every touchpoint becomes a transaction opportunity. Integrated within WPP and recognized as the best in the industry by independent analysts, our connected commerce services place retail at the heart of the marketing strategy, ensuring that "media omnipresence" aligns with "commerce omnipresence."