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Advertising Intelligence Framework: the guide to assessing marketing platform capabilities in the AI era

We believe the application of artificial intelligence to advertising will serve as the next major revolution in the marketing industry, introducing new players to the ecosystem and necessitating adaption and evolution from existing platforms and partners.

To provide a clearer perspective on how this shift is likely to affect the broader marketing ecosystem, we have developed a new framework to help advertisers assess the capabilities of key platform partners and marketing enablers across five areas of critical importance to global advertisers.

AI-Enabled

Everything we do is connected and powered by AI, enabling collaboration, speed, transparency, and creativity at every step. Our end-to-end media delivery platform, Open Media Studio (OMS), is part of WPP Open, WPP's intelligent marketing system.

Fully Integrated

Today, we operate in an intelligent era where media is everywhere and in everything. Our advanced platform connects audiences everywhere, unifying creative, data, and production for holistic management with measurable commerce and analytics.

We deliver unparalleled growth for leading brands in the Middle East and North Africa

We are relentless in identifying and converting opportunities for our clients to grow. We unite strategy, media, data and technology in an AI-powered platform to deliver business outcomes at scale.

Select a service

Service and strategy

The success of our clients drives everything we do. We bring deep sector expertise and a collaborative culture to supporting client needs, creating trust and enduring partnerships.

We enhance human insight and expertise with AI-enabled technology, generating unique insights and differentiated strategies that accelerate growth and help our clients outperform the market.

Service and strategy
Our brands
Who we work with

Service and strategy

The success of our clients drives everything we do. We bring deep sector expertise and a collaborative culture to supporting client needs, creating trust and enduring partnerships.

We enhance human insight and expertise with AI-enabled technology, generating unique insights and differentiated strategies that accelerate growth and help our clients outperform the market.

Meet the team

Amer El Hajj

CEO MENA, WPP Media

Ralph Khoury

Chief Financial Officer MENA, WPP Media

Nina Hamdan

Regional MD People & Talent MENA, WPP Media

Felicity Stokes

Head of Marketing & Communications MENA, WPP Media

Patricia Abi Fadel

Head of Investment MENA, WPP Media

Abdallah Adra

Head of Trading MENA, WPP Media

Mario Soufia

Regional MD Growth & Content MENA, WPP Media

Steven Sidawi

Head of Media Delivery

Growth, delivered

Everything we do is designed to help our clients grow. See how we're helping brands connect with audiences to create value and drive business outcomes.

L'Oréal, Garnier

Garnier Ramadaniyaat

How Garnier redefined Ramadan engagement in Saudi Arabia, driving record sales and youth brand love through bold, culturally resonant content on Shahid.

Spinney's

Not just a store, a story: Amplifying the Spinney's Riyadh launch

How Mindshare MENA, a WPP Media Brand, and The Goat Agency MENA launched the first-ever Spinneys store in Riyadh.

Perfetti Van Melle

AI world of lollipops

Our pioneering platform, transformed children's creativity into unique AI art and reimagined fun for a new generation, achieving significant lifts in brand awareness,a 1.25 ROI, and a 130 basis point increase in market share.